By  on June 20, 2011

Lubiam may be celebrating its centennial, but the company’s story can actually be traced back more than 100 years—to 1898, when 16-year-old Luigi Bianchi left his home in Mantova, Italy, to learn tailoring in Turin. When he returned, in 1911, he opened his own made-to-measure clothing shop. The place caught on—Edward, Prince of Wales, ordered an entire wardrobe—and later, in 1939, Bianchi introduced the Lubiam label, which is based on an acronym: LUigi BIAnchi Mantova.

Now, to mark its 100th anniversary, Lubiam has big plans for Pitti Uomo. From June 14 to 17, the company—still run by the same family—will present an exhibition and multimedia event, entitled One Hundred Years, in the Limonaia building in the Villa Vittoria gardens next to the Florence trade show. A party is slated for the opening night.

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