By  on September 30, 2009

Gina Sanders, vice president and publisher of Lucky magazine, has a message for the media: Women are still shopping.

As publisher of Condé Nast’s only shopping title, she certainly has incentive to say this, but now she also has some evidence to back it up. Working alongside Latitude, a media research firm in Boston, Lucky has determined that among 14 percent of the U.S. female population, there is a thriving group of shoppers who are tired of watching what they spend and, for the most part, don’t mind paying full price for the items they want. Lucky is calling this group of women “alpha shoppers.”

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