By  on February 23, 2009

LONDON — She’s still got the East End studio, the Brit hippie look and some of the coolest friends in town, but 35-year-old designer Luella Bartley is proudly growing up.

Together with Club 21, Bartley’s global licensee for ready-to-wear and accessories, the designer has tightened her operations, ramped up the quality of the collections and begun taking a more commercial approach to the market.

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