MILAN — A string of luxury and designer brands are trying their utmost to excite consumers in one of the toughest holiday seasons in years, introducing exclusive products in the hope that tightfisted shoppers will open their wallets in the final week before Christmas.
Among the products introduced are:
Prada: Forget those anonymous hand-scribbled gift certificates. Prada has created a gold metal credit card with the brand’s crest and the sum the recipient can spend in any Prada store worldwide. There are four versions in varying amounts, from 250 euros, or $355, to 5,000 euros, or $6,420.
Tod’s: Propelled by the success of its metal and leather bangles, Tod’s is beefing up its costume jewelry offerings with sterling silver and multicolored leather. The chokers feature charms and glass decorations. Each piece is hand-stitched using napa, patent leather, crocodile or python and retail for 350 euros, or $450.
Fendi: High fashion meets high definition with Fendi’s latest undertaking. Beginning Saturday, subscribers of the Italian pay-TV service Sky, owned by Rupert Murdoch’s News Corp., can click on sky.it/fendi and punch in a request to buy a limited edition “MySkyHD wears Fendi” decoder complete with a logoed Fendi cover-up bearing the house’s brown and black F logo. The decoder costs 250 euros, or $355, with 50 percent of proceeds from the edition of 1,000 donated to Child Priority to support the future of children in Africa.
Moët & Chandon: The legendary Champagne maker has created limited edition bottles of its iconic Brut Imperial that can be personalized with words or messages spelled out with Swarovski crystals. The service is available this month in a temporary corner inside the trendy 10 Corso Como store here and at other select venues such as the Atelier Moët in Paris’ Les Galeries Lafayette, at Isolee in Madrid and inside the Four Seasons in Macau. Prices for the Champagne in Milan run from $95 for a 750-ml. bottle to $190 for magnums, but vary in other temporary stores.
Rosato: Probably better known outside Italy for its ad images with Demi Moore and Elizabeth Hurley, the jewelry company is banking on its buy-one-wear-three formula of earrings, a wire necklace with a pendant and a ring with interchangeable stones. Depending on the look of the day, you can choose among a pink quartz, a light blue topaz or a rock crystal that are part of the package and position the stone into the rose gold wreathed setting adorned with tiny hearts, clovers and horns. Prices span from 550 euros, or $706, to 1,100 euros, or $1,412.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)