By  on March 27, 2013

When it comes to luxury marketing, it really does pay to know the targeted consumer.

That’s because all luxury consumers aren’t alike, according to a new survey done by The Shullman Research Center. Bob Shullman, in a presentation for the Luxury Marketing Council on Wednesday at the New York Athletic Club, said the differences — which depend on household income, overall wealth, age and gender — present a challenge as well as an opportunity for luxury marketers.

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