When it comes to luxury marketing, it really does pay to know the targeted consumer.
That’s because all luxury consumers aren’t alike, according to a new survey done by The Shullman Research Center. Bob Shullman, in a presentation for the Luxury Marketing Council on Wednesday at the New York Athletic Club, said the differences — which depend on household income, overall wealth, age and gender — present a challenge as well as an opportunity for luxury marketers.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)