When it comes to luxury marketing, it really does pay to know the targeted consumer.
That’s because all luxury consumers aren’t alike, according to a new survey done by The Shullman Research Center. Bob Shullman, in a presentation for the Luxury Marketing Council on Wednesday at the New York Athletic Club, said the differences — which depend on household income, overall wealth, age and gender — present a challenge as well as an opportunity for luxury marketers.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"