Forget the same-old, same-old business model in which luxury groups had total control over their brands: The new ecosystem model will require a confederation of partnerships and alliances.
According to a research report from The Boston Consulting Group on “Luxury Ecosystems: Controlling Your Brand While Letting It Go,” the new confederation that’s assembled and united by a shared vision for the brand’s future will help reduce the risks and costs of innovation as well as the challenges of scale faced by many luxury brands.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)