By  on March 16, 2009

How does a luxury brand cope when luxury is seen as a stigma?

As the reality of the economy sinks even deeper into consumer consciousness, the concept of luxury has gone from a badge of honor to a private indulgence. While there are some who continue to purchase designer bags and shoes with four-digit price tags, many consumers have said it somehow feels wrong to shop — even if their wallets haven’t thinned out.

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