Since launching in 2008, Suno has evolved from a quirky, print-heavy collection dedicated to supporting artisan communities in Kenya to a design-driven darling of the fashion community, at least in the U.S. Suno has twice been a finalist for the Vogue/CFDA Fashion Fund, in 2011 and 2012, and was nominated for the CFDA Swarovski Award for Womenswear in 2012, winning it last year.
The collection is still ethically minded and partially produced in Kenya, but, as designers Max Osterweis and Erin Beatty learned, it has its limitations. “About three years ago we hit a wall with growth within the workshops we were in [in Kenya],” said Osterweis. “We needed to get a little more serious about our production.”
It’s paid off. The LVMH Prize puts Suno on a much larger platform than the previous awards for which it’s competed. “Julie Gilhart mentioned the competition to us and it just seemed like a really great opportunity, not just for the prize but for the exposure to a European marketplace,” said Beatty.
Suno is carried by 70 retailers globally, and Osterweis estimates that about 65 percent of the company’s sales are domestic with the balance spread throughout the world. Ready-to-wear remains the primary focus for the label, which has a few accessories collaborations, including sunglasses with Linda Farrow and shoes with Nicholas Kirkwood.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion