Jacquemus is the story of a man who wanted to become a designer and made it happen despite the odds. “I grew up in the middle of nowhere in the south of France; everybody in the village knew my biggest dream was to be in fashion,” recalled Simon Porte Jacquemus. After spending his childhood “in the field,” he enrolled at Esmod in Paris, only to decide two months later to drop out and give it a go on his own. At 19 and with only 2,000 euros to his name, he set up his label from home. In its nine seasons, the line, which is entirely made in France, grew from 12 items in the first season to 106 for fall.
Basing the look on Jacquemus’ tomboy aesthetic, he describes his line as “naïve,” “natural,” “ultrasimplistic” and “raw.” His target customer, he adds, is “a sporty, young girl, wearing flat shoes and no makeup.”
Reflecting the notion of accessibility, the line’s price range goes from 200 euros to 900 euros, or $278 to $1,251. “I don’t want to be too expensive because it stresses me out,” he said.
Last November, Jacquemus finally allowed himself to quit his part-time position as a sales assistant at Comme des Garçons in Paris, and he recently set up his first “proper” studio in the Marais neighborhood. “We are growing threefold every season, and all our stockists are buying more,” he said, noting that his collection is now sold in 60 stores including Dover Street Market, Corso Como and Opening Ceremony, though the biggest share of the business is online.
Retailers and finance aside, what Jacquemus loves most about fashion is its creative freedom. “There are no rules, you can do what you want,” he says. “And for me it’s not about the clothes, it’s about the spirit.”
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye