Growing up in Moscow, Vika Gazinskaya had little to no exposure to fashion. “There were no glossy magazines, no TV programs, nothing,” she said. So when Mattel opened its Russian business in the early Nineties, Gazinskaya unleashed her creativity onto a Barbie doll. “My mother couldn’t afford to buy clothes for it, so I used every single piece of fabric I could find in my house,” the designer recalled.
After taking private sketching lessons, she enrolled at the University of Moscow, which she quit when she won the Russian Silhouette young designer competition. The prize was a one-year internship at L’Officiel Russia. “I didn’t know anything about fashion, designers, photographers before starting there. It was my real school,” said Gazinskaya.
After that she worked as a freelance stylist for MTV, where she met Californian artist Bart Dorsa, who financed her first shows in Moscow. Shortly after, her business partner left and Gazinskaya’s friends helped her set up her own studio. The turning point was in 2009, when she started attending London and Paris fashion weeks wearing some eye-catching designs. She became a favorite of streetstyle photographers, while retailers took an interest in her brand.
In September 2011, Gazinskaya’s namesake collection made its debut at Paris Fashion Week. “I design for powerful and feminine women who know what they want and who aim to stand out from the crowd,” she said. Produced in Moscow using luxury fabrics, the clothes reflect the designer’s couturelike approach with a strong emphasis on volumes and custom-made prints.
Retailers include Colette in Paris and Fivestory in New York, as well as Net-a-porter, Moda Operandi and Shopbop. With Stella McCartney as her role model — Gazinskaya is also a vegetarian and doesn’t use leather or fur — she hopes to expand into a comprehensive brand with accessories and other product categories.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews