PARIS — Luxury giant LVMH Moët Hennessy Louis Vuitton is perhaps best known for its formidable financials and its sponsorship of glitzy art shows. But what about its jewelry workshops, picturesque vineyards and leather goods ateliers?
It’s a facet of the company Antoine Arnault looks to illustrate on Oct. 15 and 16, when 22 of the French group’s companies will open their facilities to the public, giving a rare glimpse of the inner workings of couture houses, distilleries and gourmet kitchens.
“I think it’s a new way for the LVMH group to communicate,” said Arnault, a director at LVMH and chief executive officer at Berluti, a maker of high-end men’s shoes that will also roll out the welcome mat on Les Journées Particulières.
Participating LVMH companies — from single-malt whiskey maker Glenmorangie to Parfums Christian Dior — are poised to receive anywhere from handfuls of visitors to hundreds in sites across France, plus a few scattered across Italy, Poland, Spain and Scotland.
Arnault said a dedicated Web site would take reservations for half of the available spaces on a first-come, first-serve basis, with drop-ins accommodated as space allows.
France has a tradition of opening up government building and monuments as part of European Heritage Days each September, and Arnault said he’s convinced there is broad curiosity about heritage brands, their savoir faire and skilled artisans.
“Products are one thing, but how they’re made, who makes them, and where is also of interest to the public,” he said, noting many of the work sites are architecturally significant and painstakingly restored.
LVMH will invite the public to the event via an ad campaign slated to start June 20.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)