By  on September 22, 2009

MILAN — M Missoni’s first Italian store will be officially unveiled today here, marking a step in line with the brand’s retail strategy, with plans to roll out directly owned and franchised stores worldwide.

“A prestigious store in this city is highly significant for us and a signal for current and potential partners,” said Luca Vianello, general director of Valentino Fashion Group, M Missoni’s licensee.

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