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PARIS — Pringle of Scotland is about to welcome a new chief executive officer, WWD has learned.
The British fashion house has tapped Chanel veteran Mary-Adair Macaire to knit a new chapter in its global expansion.
Currently Chanel’s global marketing director, responsible for ready-to-wear, costume jewelry and accessories, Macaire starts at Pringle on Sept. 1.
An American national, Adair has spent 22 years — her entire career — at the French company, including as vice president of rtw at Chanel Inc. in the U.S., gaining experience in sales, retail management, marketing, merchandising and product development.
Macaire will succeed the current ceo Douglas Fang, who will take on a strategic role as Pringle’s vice chairman. “My vision for Pringle has always been to rebuild it into a world-class fashion and luxury brand,” he said. “Pringle is now well positioned to enter the next phase of development and growth.”
The Fang family business, S.C. Fang & Sons Co. Ltd., acquired Pringle from Dawson International plc in 2000, and since then has turned it from a brand known mainly for woolen knits and golfwear into a fashion label with cashmere knitwear at its core.
Pringle has stores in the U.K., Japan, Hong Kong and Taiwan and is carried at retailers including Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue in America.
Douglas Fang took over the ceo role in 2005 following the exit of Kim Winser, who is now president and ceo of Aquascutum. Macaire said she considers Pringle a label with great potential in the “luxury fashion marketplace.”