Now that one of Mackage’s designers, Elisa Dahan, has a new baby and a three-year-old son, she and her codesigner, Eran Elfassy, decided there was no better time than the present to launch children’s outerwear.
This month Mackage Mini makes its debut at Barneys New York, Bloomingdale’s, select boutiques and in its Mercer Street store in Manhattan with an assortment of wool and down styles for girls and boys. Inspired by the brand’s women’s collection, the new line has such signature touches as logo buttons, leather epaulets and fur-trimmed hoods. This is new territory for the 13-year-old Montreal-based brand.
Dahan, who is already back at work three weeks after the birth of her second son, Rafael, said that she decided to venture into children’s wear when she was unable to find jackets for her elder son, Nathan. “From a consumer’s perspective, I didn’t feel they were warm enough. I felt there was something missing. This is for mothers and fathers who really care about their child’s aesthetic to that high of a degree,” she said. “I think there are a lot of people who do care about how their kids dress, because they do it for themselves.”
Last month on her new InFashionated blog, Dahan wrote, “OK, let’s be honest! I find the choices for kid’s [sic] clothes out there are very weak.”
Initially, she and Elfassy wanted to create coats for children in sizes two to six, but buyers insisted they design them for two to 12. They were told that sizes eight to 12 are the sweet spot at retail. Mackage Mini consists of wool coats for girls, peacoats and double-breasted coats for boys and puffer down coats for each. Retail prices will range from $395 to $450.
Elfassy declined to comment on projected volume for the new line but said the company’s annual sales are running 23 percent ahead of last year, and in the U.S. they are up by 40 percent. Mackage Mini will focus on essentials before expanding into rainwear or leather outerwear, he said.
His five-year-old niece drew the crown-wearing sticklike figure that appears on the logo and hangtags for Mackage Mini. By chance, another niece, 18-year-old Danielle, gave Elfassy the idea for the company’s name, by mispronouncing maquillage, the French word for makeup. When she was five, Elfassy once asked her for a kiss, and she refused because she said she was wearing “Mackage.” “Now she tells me, ‘I gave you the word. I should own the company,’ ” he said with a laugh.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast