Now that one of Mackage’s designers, Elisa Dahan, has a new baby and a three-year-old son, she and her codesigner, Eran Elfassy, decided there was no better time than the present to launch children’s outerwear.
This month Mackage Mini makes its debut at Barneys New York, Bloomingdale’s, select boutiques and in its Mercer Street store in Manhattan with an assortment of wool and down styles for girls and boys. Inspired by the brand’s women’s collection, the new line has such signature touches as logo buttons, leather epaulets and fur-trimmed hoods. This is new territory for the 13-year-old Montreal-based brand.
Dahan, who is already back at work three weeks after the birth of her second son, Rafael, said that she decided to venture into children’s wear when she was unable to find jackets for her elder son, Nathan. “From a consumer’s perspective, I didn’t feel they were warm enough. I felt there was something missing. This is for mothers and fathers who really care about their child’s aesthetic to that high of a degree,” she said. “I think there are a lot of people who do care about how their kids dress, because they do it for themselves.”
Last month on her new InFashionated blog, Dahan wrote, “OK, let’s be honest! I find the choices for kid’s [sic] clothes out there are very weak.”
Initially, she and Elfassy wanted to create coats for children in sizes two to six, but buyers insisted they design them for two to 12. They were told that sizes eight to 12 are the sweet spot at retail. Mackage Mini consists of wool coats for girls, peacoats and double-breasted coats for boys and puffer down coats for each. Retail prices will range from $395 to $450.
Elfassy declined to comment on projected volume for the new line but said the company’s annual sales are running 23 percent ahead of last year, and in the U.S. they are up by 40 percent. Mackage Mini will focus on essentials before expanding into rainwear or leather outerwear, he said.
His five-year-old niece drew the crown-wearing sticklike figure that appears on the logo and hangtags for Mackage Mini. By chance, another niece, 18-year-old Danielle, gave Elfassy the idea for the company’s name, by mispronouncing maquillage, the French word for makeup. When she was five, Elfassy once asked her for a kiss, and she refused because she said she was wearing “Mackage.” “Now she tells me, ‘I gave you the word. I should own the company,’ ” he said with a laugh.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion