MILAN — From friend to ad campaign star to co-designer — that’s how the relationship between Madonna and Domenico Dolce and Stefano Gabbana has evolved.
Fresh from inking a deal with Iconix Brand Group Inc. for multiple fashion-related projects, Madonna has teamed up with Dolce & Gabbana to codesign six pairs of sunglasses bearing the logo MDG. The collection will go on sale in May. The news confirms a report in WWD Thursday.
The idea of an eyewear project was developed last fall and comes on the tail of Dolce & Gabbana’s spring ad campaign featuring Madonna clad in black lace, corsets and skimpy floral dresses from the Sicilian-themed spring collection.
“We’re so excited. This further strengthens our relationship with Madonna, and it was a very constructive experience for us,” mused Gabbana in an exclusive interview. “[Madonna] is very exacting and a professional who seeks perfection in everything she does, and this was no exception.”
Dolce noted the superstar had been wanting to get involved in some design project for a while. “So we thought, ‘Why not do something together and unite two very strong and high-profile names?’” he said.
This is the first co-branded project Dolce and Gabbana have done in their long career. The duo sketched more than 50 styles of sunglasses, which were promptly shipped to Madonna, who then edited, tweaked and changed the designs to her liking.
The result is a broad selection, spanning from retro-esque black plastic shades to gold-and-silver metal frames or more sinuous goggles that frame the face.
The logo is laser etched on the arm and the letter M stands out, thanks to applications of microstars in relief. Besides black and wheat, the color options include cherry red, violet, gray and honey.
Luxottica, Dolce & Gabbana’s eyewear licensee, will produce and distribute the frames. The collection will retail for 180 euros, or $248 at current exchange, to 210 euros, or $289. The collectionwill be carried in all Dolce & Gabbana stores worldwide, plus the Sunglass Hut chain owned by Luxottica and select opticians.
Madonna also masterminded the ad campaign for the eyewear and once again teamed up with her favorite photographer, Steven Klein, who also shot the designers’ spring ad campaign.
The color images are the result of stills taken from a video shot by Klein in a New York studio. To help create the idea of motion, the clips, which in large part zoom in on Madonna’s face to enhance the frames, are mounted in horizontal strips.
The images take their cue from the sensuality of “film noirs,” and Gabbana noted how Madonna plays herself in the video, flirting seductively in diva-like poses with model Tyson Ballou. “She’s the way people see her — a real star, admired, desired and spied,” he explained.
The campaign breaks in May magazines and will also be on billboards in major cities such as New York, London, Paris and Milan.
The sunglasses collection will be the first product to go on sale under Madonna’s new joint venture with Iconix, called MG Icon LLC. The venture aims to develop a slew of fashion-related projects worldwide, including a juniors’ line called Material World that will be introduced exclusively at 200 Macy’s stores in August. The venture is 50 percent owned by Iconix with the remainder held by Madonna and Guy Oseary, her longtime manager.
MG Icon hopes to develop more brands, perhaps acquire additional labels and explore opportunities within the portfolio of 21 brands that Iconix and its other joint ventures own, Neil Cole, chairman and chief executive officer of Iconix, told WWD last week.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)