By  on December 27, 2011

MADRID — Madrid Fashion Week has inked “a strategic collaboration agreement” with Mercedes-Benz, which makes the German automaker its main sponsor, according to IFEMA, organizer of the Spanish capital’s major fashion-related trade events.

“The collaboration will doubtless bring important advantages to our catwalk shows,” said director Leonor Pérez Pita, who confirmed a name change — from Cibeles to Mercedes-Benz Fashion Week Madrid.

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