MADRID — Madrid Fashion Week has inked “a strategic collaboration agreement” with Mercedes-Benz, which makes the German automaker its main sponsor, according to IFEMA, organizer of the Spanish capital’s major fashion-related trade events.
“The collaboration will doubtless bring important advantages to our catwalk shows,” said director Leonor Pérez Pita, who confirmed a name change — from Cibeles to Mercedes-Benz Fashion Week Madrid.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)