“I am not one of those crazy designers,” said Paula de Andrés, the 26-year-old designer of Pol, which she founded in February 2013. “I’ve got my feet on the ground. I have a different product and I’m looking for a serious commercial platform to build a brand and a business. I don’t want to be just a media victim.”
Dresses, which generally run upward of $200, sell “a little” to the domestic market, while an e-commerce site targets potential clients abroad. Her online offer includes dresses, tops and playsuits with prices ranging from $142 to $215. She keeps a little stock, she noted, but generally makes merchandise to order, from sizes XS to XL. Locals can come to her atelier for made-to-measure service.
So far, she has customers in London, Finland and the U.S., where Lady Gaga’s team picked up a snap-closure black maillot swimsuit and a below-the-knee dress with transparencies — both from last spring — for Gaga’s “G.U.Y.” video released in March.
Wearing a tank and knee-skimming black skirt from a local street market and multicolor Nike sneakers, the designer said for September’s Mercedes-Benz Fashion Week Madrid, she’s working up 25 pieces, mainly dresses, a few pants and skirts, jumpsuits and a crisscrossed top with hand-embroidery. One of her highlights will be a baseball jacket with Fortuny-like pleating, a pastel blue zipper and chartreuse lining. Pleats are the season’s leitmotif, along with techie-type fabric and texture mixes, straps, sexy open backs, in a palette of mainly white and gray.
Pol (which is also de Andrés’ nickname) will be showing for a third season in Samsung Ego’s up-and-comers catwalk show, which helps her image, she said.
“Little-known designers are generally ignored in Spain,” she said. “Nobody pays much attention to us, but Ego’s good press is a start.”
After graduating from a three-year fashion course at the Madrid branch of Instituto Europeo di Design, she interned with local designers Antonio Alvarado and Moisés Nieto (who shares a runway show at Madrid Fashion Week), but in general, “Spanish fashion is boring. It’s either Inditex or muy señora [dowdy].”
Current inspirations are Alexander Wang and Alicante, Spain-based designer Juan Vidal, “who is building a business and I admire that.”
De Andrés works out of a diminutive all-white atelier — “I think better with white because nothing gets in the way,” she said — in Madrid’s buzzy Chueca neighborhood with floating antique wooden doors and a pair of blood-orange chairs the only spots of color.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye