“I am not one of those crazy designers,” said Paula de Andrés, the 26-year-old designer of Pol, which she founded in February 2013. “I’ve got my feet on the ground. I have a different product and I’m looking for a serious commercial platform to build a brand and a business. I don’t want to be just a media victim.”
Dresses, which generally run upward of $200, sell “a little” to the domestic market, while an e-commerce site targets potential clients abroad. Her online offer includes dresses, tops and playsuits with prices ranging from $142 to $215. She keeps a little stock, she noted, but generally makes merchandise to order, from sizes XS to XL. Locals can come to her atelier for made-to-measure service.
So far, she has customers in London, Finland and the U.S., where Lady Gaga’s team picked up a snap-closure black maillot swimsuit and a below-the-knee dress with transparencies — both from last spring — for Gaga’s “G.U.Y.” video released in March.
Wearing a tank and knee-skimming black skirt from a local street market and multicolor Nike sneakers, the designer said for September’s Mercedes-Benz Fashion Week Madrid, she’s working up 25 pieces, mainly dresses, a few pants and skirts, jumpsuits and a crisscrossed top with hand-embroidery. One of her highlights will be a baseball jacket with Fortuny-like pleating, a pastel blue zipper and chartreuse lining. Pleats are the season’s leitmotif, along with techie-type fabric and texture mixes, straps, sexy open backs, in a palette of mainly white and gray.
Pol (which is also de Andrés’ nickname) will be showing for a third season in Samsung Ego’s up-and-comers catwalk show, which helps her image, she said.
“Little-known designers are generally ignored in Spain,” she said. “Nobody pays much attention to us, but Ego’s good press is a start.”
After graduating from a three-year fashion course at the Madrid branch of Instituto Europeo di Design, she interned with local designers Antonio Alvarado and Moisés Nieto (who shares a runway show at Madrid Fashion Week), but in general, “Spanish fashion is boring. It’s either Inditex or muy señora [dowdy].”
Current inspirations are Alexander Wang and Alicante, Spain-based designer Juan Vidal, “who is building a business and I admire that.”
De Andrés works out of a diminutive all-white atelier — “I think better with white because nothing gets in the way,” she said — in Madrid’s buzzy Chueca neighborhood with floating antique wooden doors and a pair of blood-orange chairs the only spots of color.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)