By  on September 9, 2010

PARIS — Two cutting-edge names in fashion — Maison MartinMargiela and Cutler and Gross — are finally seeing eye-to-eye.

OnWednesday, Paris-based Margiela said it signed an eyewear license withthe London optical firm for a collection that will be unveiled at theSilmo trade fair here later this month and hit counters in November atMargiela boutiques and select Cutler and Gross sales points. Also expectsightings at Margiela’s fashion show here Oct. 1.

It’s the firstlicensing pact for Cutler and Gross, and Margiela’s first in the hotproduct category. Terms were not disclosed, but the agreement isdescribed as multiyear, covering sunglasses only.

Margiela tookits first step into eyewear two years ago by introducing its Incognitostyle, which resembles a black censor bar. The style, and a handful ofother models, was produced under a production agreement with Marcolin.

Thefirst licensed collection, to be handmade in Italy, will comprise twogroups: one dubbed Anatomic and focused on large, enveloping shapes; andthe other Wrong Size, with purposely ill-fitting lenses.

Priceshave not been finalized but are expected to be in line with stylescurrently in stores, which range from about 350 to 450 euros, or $445 to$575 at current exchange rates.

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