HONG KONG — Maiyet was in town Tuesday to fete the launch of its special capsule collection for Net-a-porter.
The collection uses a batik print handmade in Indonesia, and was inspired by a Tibetan monastery material, said Kristy Caylor, president and creative director of Maiyet. The line uses two distinctive prints, one in chiffon and another in double georgette, and modern streamlined silhouettes.
“It’s indicative of Net-a-porter’s support for our philosophy of working with artisans in developing economies and finding this rare artisanal skill in unexpected places. This really highlights one of those techniques,” Caylor said.
New York-based Maiyet, which launched 22 months ago, distributes mostly in the U.S. and Europe, has some presence in South Korea and Japan and is hoping to expand its international reach through its relationship with Net-a-porter.
“It’s a very sophisticated, fashion-forward market. It’s an exciting place to be. It’s probably going through a bit of a transition,” Caylor said of the Asian market. “People are hopefully looking for things that are unique and interesting, and have an inherent value to them and offer a different experience.”
The company has also been doing some online sales through its Web site. Caylor noted that online sales, both on the company site and on Net-a-porter, tend to revolve around apparel featuring strong prints and patterns, accessories, shoes and scarves.
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