By  on November 9, 2011

French contemporary label Maje opened its first U.S. store Wednesday at 145 Spring Street in SoHo. The 935-square-foot space is the first of five to six units the label plans to open in Manhattan by March.

“Our strategy is to open several stores of modest size instead of one big flagship,” said Frédéric Biousse, chief executive officer of SMCP Group in France and ceo of SMCP USA. “We prefer to cater to a local clientele instead of having one very large global store where people will feel anonymous and the level of service will not be high enough.” Maje is owned by Groupe SMCP, which last year sold a 51 percent stake to LVMH Moët Hennessy Louis Vuitton’s private equity arm, L Capital.

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