French contemporary label Maje opened its first U.S. store Wednesday at 145 Spring Street in SoHo. The 935-square-foot space is the first of five to six units the label plans to open in Manhattan by March.
“Our strategy is to open several stores of modest size instead of one big flagship,” said Frédéric Biousse, chief executive officer of SMCP Group in France and ceo of SMCP USA. “We prefer to cater to a local clientele instead of having one very large global store where people will feel anonymous and the level of service will not be high enough.” Maje is owned by Groupe SMCP, which last year sold a 51 percent stake to LVMH Moët Hennessy Louis Vuitton’s private equity arm, L Capital.
The next store in Maje’s New York network will open Nov. 22 in an 895-square-foot space on Bleecker Street, and Biousse is in the midst of finalizing negotiations on locales in Midtown and the Upper East and West Sides.
Los Angeles, where Biousse said offers have already been made on spaces, is next in the company’s expansion plan, which also includes a robust department store push with Bloomingdale’s. Shop-in-shops opened in its 59th Street, SoHo and Short Hills, N.J. stores in September, and Biousse said there are plans to expand into more in Los Angeles; San Francisco; Chevy Chase, Md.; Garden City, N.Y., and Miami by February.
Maje already has 450 stores in Europe, but the recent spaces are being designed with a new vision in mind. Meant to look like a Parisian apartment with oak floors, light gray walls and brushed brass fixtures, Biousse said the concept, which has been tested in London, Paris and Spain and is designed by an in-house team, is more simplified and upscale.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty