By  on April 21, 2009

LONDON — Londoners can now get a peep into the kooky, colorful world of Marc by Marc Jacobs. Earlier this month, the label opened its first British store on South Audley Street, nearby to Mount Street, where a Marc Jacobs unit opened in 2007.

The 3,896-square-foot store is located in a space that was once a bank, and boasts parquet wooden floors, high corniced ceilings and bank vaults in the basement — one of which has been converted into a room to display bags and shoes. But while it’s located in a posh 19th -century building, the space is far from stuffy. Shelves of fluorescent T-shirts and jeans line the walls; rucksacks hang from the ceiling, and chrome stands filled with chunky bubble rhinestone rings, red heart-shaped mirror compacts and plastic lipstick pens greet customers at the door.

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