By  on October 28, 2013

Marc Jacobs has a new accessories in-store shop in Galeries Lafayette Berlin, located in the city’s eastern neighborhood of Mitte. The dedicated space featuring Marc Jacobs and Marc by Marc Jacobs handbags and more is nestled in the store’s newly updated ground floor luxury area, with neighbors including Chloé and Gucci.

While Marc Jacobs has a strong presence in Germany, “Berlin’s kind of its own market, especially for luxury, so maybe a bit more challenging, to be honest,” explained the brand’s senior account executive Caroline Morrison, who was on hand for the Oct. 17 launch. “But I think it’s great to have this visibility and this window in Galeries Lafayette, which is a historical partner for us, so it’s very positive.”

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