NEW YORK — Marc Jacobs can’t seem to get enough of Bleecker Street and its environs.
The designer, who operates five stores in the West Village — three on Bleecker Street and two on West Fourth Street — has signed a lease for a 500-square-foot space at 400 Bleecker Street, said Alexander Brodsky, president of the Brodsky Organization, the building’s owner.
“The [Jacobs] lease starts in February 2010,” Brodsky said. “I’m not sure exactly what the concept will be” other than that it’s a lifestyle concept.
A Marc Jacobs spokeswoman declined to comment. Robert Duffy, president of Marc Jacobs International, said in January he had his eye on another space on Bleecker Street for a store that would be “a new concept for us. It’s something we’ve never done before.”
The store Jacobs is taking over, on Bleecker Street at the corner of West 11th Street, was occupied by the Biography Book Shop for more than 20 years. “The [real estate] market has changed drastically there,” said Brodsky. “The space is now worth eight times what the Biography Book Shop was paying.” He added the book store is relocating to another space on Bleecker Street.
“The going rate for rents on Bleecker Street is $400 a square foot and up,” Brodsky said. “Marc Jacobs is paying more than that.”
“Our business has doubled in every store on Bleecker Street during 2008,” said Duffy.
Jacobs, who lives in the neighborhood, pioneered Bleecker Street for the luxury set in 2000, unveiling a store at 403-405 Bleecker that was originally dedicated to the men’s collection and now sells Marc by Marc Jacobs women’s wear. A Jacobs by Marc Jacobs unit at 385 Bleecker Street at Perry Street sells lower-priced items such as wallets, key chains and jewelry, and number 382 is devoted to Little Marc Jacobs. Marc by Marc Jacobs men’s wear recently moved to 301 West Fourth Street, trading places with Little Marc.
Since Jacobs’ arrival on Bleecker Street, Ralph Lauren opened a trio of stores, and Tommy Hilfiger, Coach, Intermix, Olive & Bette’s and Cynthia Rowley have launched shops on the tree-lined thoroughfare, which was once home to antiques stores and pastry shops.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews