NEW YORK — Ever since its launch in November 2000, marcjacobs.com has offered playful insights into the designer’s world, with runway shows, holiday parties, staff and friends of the house being major attractions. The site only added e-commerce in 2010, but now, as online shopping becomes the norm, the designer’s online presence is due for a major makeover.
On Saturday, Marc Jacobs International will unveil a redesigned site with several new elements, which aim to ease the path to purchase the designer’s various collections, integrate social media in an all-encompassing way and make a definite statement for the brand’s online growth strategy.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"