By  on March 25, 2010

Maria Cornejo may be in for a long uphill climb with men’s wear, but slow and steady is how her women’s business came to be favored by a certain stripe of intellectual and creative professional. The Chilean-born, New York-based designer behind Zero + Maria Cornejo launched a men’s capsule collection for spring at her boutiques and Project No. 8 in New York. She then launched a wholesale collection on her fall runway. If further proof of commitment was needed, she already plans to convert half of her Greenwich Street store into men’s and, soon thereafter, the whole space. She might do a men’s presentation next season. Her coed fall show featured the draping and architecture for which she’s known, rendered in substantial, masculine fabrics.

WWD: Men’s seemed to come naturally for you.
Maria Cornejo: My team always laughed at me because I would pick fabrics that look like an old man’s coat. And that’s what I like — black and white, tweedy-looking fabrics. That’s also because I grew up in England. And then there’s also some madness, which this season turned out to be quite African, but it’s really about joy and being Latin and that other extreme.

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