Having lived in Paris for nearly a decade, Maria Cornejo will be right at home when the Zero + Maria Cornejo pop-up store and exhibition bows there next month at the Brachfeld Gallery.
From June 20 through July 11, the designer will take over the space at 78 rue des Archives in the Marais neighborhood, thanks to her friend and the gallery’s owner, Edward Brachfeld.
“We are trying to do things that are a little outside the norm. We do not want to have one-dimension ideas,” said Cornejo’s business partner Marysia Woroniecka.
This spring after a two-year absence, Cornejo reestablished her label’s presence in Paris by selling to Joseph. Cornejo, who called the city home until she relocated to New York in 1996, will help set up the pop-up shop and will host its June 25 party, which will be held on the opening night of the men’s collections. Those shows tend to attract a good deal of media beyond resources, which specialize in men’s fashion, said Woroniecka, adding, “They’re more inclusive.”
The upcoming exhibition will be an offshoot of the one Cornejo staged in New York last summer in honor of her 10th year in business. Displayed in her Bleecker Street space, the show explored her thoughts on the design process. In terms of the clothing that will be sold in the temporary store, the selection will include some quintessential Zero pieces such as the “foil” dress and an off-the-shoulder bubble dress, as well as select pre-fall offerings. The designer and Woroniecka are eager to speak with European shoppers and to hear what they are after, since that is an integral part of what they do in their two New York stores.
“It will be great to have hands-on experience with customers in Paris. One thing we love about our business is that we have a close idea about who our customers are because we interact with them often,” Woroniecka said. “Being in Paris, as Maria likes to say, will allow us ‘to move the air around’ and generate some energy. People will be able to see who we are and what we are doing. And we will be able to speak with the French press. A lot of people know Maria, but they might not know what she is doing now.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast