PARIS — Extending its ties to the interiors domain, Fendi has tapped veteran furniture designer Maria Pergay to craft three pieces for its forthcoming Avenue Montaigne flagship here, and will re-introduce five of her iconic designs for its Fendi Casa home furnishings line.
The limited-edition items will kick off a series of Fendi Casa Icons capsule collections, and signals closer links between the Roman fashion house and one of its largest licensed categories.
Pietro Beccari, Fendi’s chairman and chief executive officer, described Fendi Casa, licensed since 1989 to Forlì, Italy-based Club House Italia, as its “long arm into the world of design.”
He hinted that future Fendi flagships would also incorporate one-of-a-kind furnishings and objects by talents from the design realm. The Paris flagship is to open July 3 during couture week in Paris.
Pergay’s reeditions are to be unveiled later this year, and sold in Club House Italia’s retail stores, Beccari noted.
Fendi Casa accounts for about 80 percent of Club House’s sales, which totaled 72 million euros, or $94 million, in 2012.
Silvia Venturini Fendi, the brand’s creative director of accessories and men’s wear, said Pergay echoes Fendi’s approach to design, in its combination of ancient and futuristic techniques and references.
“I like her aesthetic. She experiments a lot,” Fendi said. “She works with steel, which is a very masculine material, but she makes it feminine and sensual. So she is the perfect person to represent our aesthetic.”
Pergay rose to fame in the Seventies with designs such as her steel ring chairs.
Fendi and Pergay will also collaborate on two rooms at the 2013 edition of Intérieurs, an annual design exhibition mounted by the French edition of Architectural Digest.
Condé Nast France chief Xavier Romatet hosted a press conference here Thursday to give a preview of the event, slated for Sept. 7 to 22 and themed “Metamorphisis,” with Fendi as an official partner. Other participating designers in the showcase at the L’Enclos des Bernardins include Christian Biecher, Vincent Darré and Pierre Yovanovitch.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion