By  on April 5, 2010

PARIS — Mark Lee, the former chief executive officer of the Gucci and Yves Saint Laurent brands, has joined the board of Tory Burch, WWD has learned.

Lee, who has kept a low profile since stepping down from Gucci’s helm in 2008, joins Glen Senk, ceo of Urban Outfitters Inc., on the board of the fast-growing American firm, known for bohemian-flavored sportswear and accessories and an “accessible luxury” positioning.

Burch said it also added John S. Hamlin to its board. Hamlin is president and managing partner of Bozeman Limited Partnership, a Texas-based private equity firm. Previously, Hamlin spent 11 years at computer firm Dell Inc., most recently as senior vice president and an executive officer.

In a statement, Burch said Lee and Hamlin “both have an incredible amount of experience and deep knowledge of the industry, which is invaluable to us as we continue to build the brand globally.”

Lee, the architect of new strategies for YSL and Gucci in the post-Tom Ford era at Gucci Group, has also held senior management roles at Jil Sander and Giorgio Armani. He started his fashion career at Saks Fifth Avenue in 1984.

Burch aims to have overseas markets generate about 60 percent of the business. With annual volume said to exceed $200 million, the company expects Asia will eventually generate one-third of the privately held company’s volume, with Europe and the Middle East comprising another third, and the remainder coming from the U.S.

Much of this global expansion has been made possible through an investment from Tresalia Capital, a Mexico City-based firm that took a minority stake in Tory Burch last year.

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