MILAN — Marni is turning 20 this year and is planning a number of events to mark the anniversary, leveraging a more managerial structure — a strategy put in place since the sale of a majority stake to Renzo Rosso’s OTB in December 2012 — improved merchandising and timely deliveries.
Through these initiatives, chief executive officer Gianni Castiglioni told WWD during the men’s presentation in Milan that he plans to double company sales in three years. In 2013, revenues totaled 130 million euros, or $171.6 million at average exchange, in line with the previous year, since the company was “impacted by the negative exchange of the Japanese yen, balanced, however, by the expansion of the men’s and accessories categories,” in addition to Marni’s core women’s ready-to-wear, which accounts for 72 percent of sales.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)