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MILAN — Despite the grim times, both Marni and Moncler hope to give a brighter future to poor children in deprived countries.
This story first appeared in the November 21, 2008 issue of WWD. Subscribe Today.
Marni created two special projects called In a World of My Own and Dreams of Growing Up, where children are the artists.
For the first one, kids around the globe were asked to envision themselves in an imaginary world and paint what they saw directly onto 240 cotton shopping bags, which will sell exclusively in Marni boutiques at the end of November for $135.
Marni also selected five of the drawings and printed them on white and gray tank tops and T-shirts for the second part of the initiative. The jersey basics are exclusive to Marni’s boutiques but will also retail on its Web site starting in mid-December with the same price tag as the bags.
The proceeds will support educational programs for poor children in Brazil, Colombia, Guatemala, Tibet and India.
For its part, Moncler melded art and fashion for the project “Moncler Toy,” which will fund the Child Priority Foundation.
The outerwear brand created a quirky version of its iconic cartoonish duck that imparts washing instructions inside all of Moncler’s jackets, making it 5.4 feet tall and molded from glass resin with a three-dimensional effect. For the finishing touches, the statue was handed over to British artist Stuart Semple, an irreverent exponent of the post-Pop movement, who manually reproduced a mountain scene onto the duck in black and white pixels with spray-painted blotches.
The duck will be presented on Dec. 5 at the Art Basel exhibition in Miami Beach and will later travel to Moncler’s flagship stores in Aspen, St. Moritz and Milan, before being auctioned off in February.