PARIS —The debut of Matthew Williamson’s collection for Hennes & Mauritz kicked off Thursday with a mixed response from Parisian and Asian shoppers.
A small and orderly line formed outside of H&M’s Boulevard Haussmann flagship in Paris, with the first customer arriving only an hour before the doors opened. When they did, shoppers walked in leisurely, even standing on the escalators (rather than racing down them). "I’m not sure that Matthew Williamson is really well-known by the public," said Charlotte Gaspard, a press officer for Coty Inc.
Among those who’d checked out the collection online before it started selling, many were set on one item. "Everyone wants the same leather jacket," said fashion student Leslie Lecat. "We’re going to have to run."
The jackets, plus studded belts, some pulled from sales assistants’ hands as they restocked, proved to be bestsellers, too.
In Tokyo, about an hour before H&M’s Harajuku store opened, not a single customer was waiting outside. A relatively modest line started to form about 15 minutes before opening time, but it disappeared once the first customers were in the store.
Fumio Sakano came away with a long chiffon dress and an olive leather motorcycle jacket, which seemed to be among the morning's most popular styles. All three customers in line behind Fumio at the cash registers were holding one.
The scene was definitively livelier in Beijing. Cold temperatures and a persistent drizzle didn’t stop fans from lining up, although it’s clear not all of them were there for Williamson. Thursday morning, H&M opened its first store in China’s capital, coinciding with the designer collection’s debut.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)