LONDON — Matthew Williamson marks the 15th anniversary of hislabel and its color-drenched, embellished designs this month, and isplanning a slew of new projects to help celebrate the milestone.
ComeOct. 31, the designer will launch a short film that features SiennaMiller, Poppy Delevingne and Valentine Fillol-Cordier onNet-a-porter.com, with the women wearing limited-edition dresses byWilliamson, embellished with Swarovski crystals.
Shot by thedirecting duo Tell No One, the Swarovski-sponsored film captures thewomen and dancers from London’s Royal Ballet company wandering aroundthe Cotswolds country house Aynhoe Park, in what Joseph Velosa, chiefexecutive and cofounder of Matthew Williamson, described as a“dreamscape” narrative.
Williamson added: “We wanted [the film]to capture the essence of our brand and everything we’ve achieved overthose 15 years.” Once the film has aired on Net-a-porter, shoppers willbe able to buy the limited-edition dresses from the site, along withthree embellished clutch bags.
On the product front, this yearwill also see Williamson branch out into new categories of shoes,leather handbags and interiors, through three new licenses. Williamsonhas signed licenses with GMI USA Corp. for footwear; TLG Brands U.K. forhandbags, and Osborne & Little to produce a line of wallpapers andhome furnishing fabrics.
“We’re a brand that’s now got a richDNA. There’s a history, there’s an archive and there’s a real sense —both from a creative point of view and a business perspective — thatthose categories feel right,” said Williamson. “The designs [will have]all the same sort of elements that I have in my ready-to-wear, but mykey objective is to add new layers, freshness and keep things up to dateand moving forward.”
Velosa added: “We have naturally evolvedinto a lifestyle brand over the years and the time feels right to addrelevant strands to our fashion core. We have three stand-alone storesand two franchise partners, and they particularly wanted accessories tobe part of the mix, so we have a full offer.”
Part of theItalian-made footwear collection will be shown during Williamson’sspring 2013 runway show here on Sunday and will launch at wholesale inmid-September. The handbag collection will launch during fall 2013 andthe interiors line will launch in September 2013. Prices for thecollections haven’t been decided, but Velosa said they will be within“the designer bracket.” Velosa expects accessories to eventually make upbetween 20 and 30 percent of the label’s business.
Williamsonnoted that the shoes to be shown on the runway take their cues fromRajasthani embroidery and beading and will sport a “sculptural heel.”Williamson is working with footwear designer Joanne Stoker on thecollection. The bags will be a collection of day styles while Williamsonis finalizing designs for the Osborne & Little line. “I’m riflingthrough my archive of all the prints and putting forward a short list ofwhat could translate into furnishings and wallpaper,” the designersaid.
As for the imminent spring read-to-wear collection,Williamson said that he looked to the work of New York-based artistShane McAdams for inspiration. “He’s doing these incredible coloredcanvases that are like distorted landscapes.…His work feels like mywork,” he said, adding of the collection, “There’s a lot of texture andpattern and color, [and it’s] of course referencing things I’ve done inthe past, but hopefully it’s going to have a very fresh slant.”
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)