Victorinox creative director Pierre-Henri Mattout left the company in March and is relaunching his eponymous men’s wear line, WWD has learned.
A company spokesperson confirmed the departure. Johanne Shepley Siff, the division president who hired Mattout, was replaced this month by Joachim Beer. Siff appointed Mattout in 2008 as part of her overall effort to attract a younger, more fashion-oriented customer to the brand best known for the Swiss Army knife.
As creative director and senior vice president of apparel, Mattout spearheaded not only the mainline apparel collection for men and women, but the launch of a contemporary collection called 1909 as well. The line held a runway show for fall 2009, but has been discontinued while Victorinox refocuses on its core offering of functional, travel-friendly apparel.
When he joined Victorinox, he intended to continue designing his signature men’s line, which he used to show in Paris. But that proved impossible, given his time commitments to Ibach, Switzerland-based Victorinox, he said, so the line was furloughed.
This time, however, the Pierre-Henri Mattout collection will be priced for the premium market, and will be 75 percent shirts.
“The strategy is to create a whole look like the brand was before, but this time, based on the core shirt collection at an affordable price,” he said. “Before, it was very niche and very high priced. I want it to retail [at] $175 for a shirt, $250 for jackets. For today’s world, I think it’s important to price it this way.”
Mattout, who was once the artistic director at Dormeuil, the French textile and fine tailoring house, said the collection would be tailoring inspired, with handmade details such as mother-of-pearl buttons. It will be made in Morocco, as before.
He and partner Michael Barclay will reveal the spring 2011 collection by appointment in June, and expand the offering for fall 2011.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)