By  on July 23, 2012

MILAN — Max Mara Group, which has been present in Greater China for more than 30 years, is stepping up its retail expansion in the region to ensure it remains one of the leaders of the pack.


The first step is the opening today of a new flagship in Hong Kong, marked by a major fashion show event.

In its typically understated way, Max Mara has grown to more than 300 stores in China, a country it entered in 1988. This is even more surprising for a women’s wear group in an area where sales were for so long driven by men.

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