MILAN — Max Mara Group, which has been present in Greater China for more than 30 years, is stepping up its retail expansion in the region to ensure it remains one of the leaders of the pack.
The first step is the opening today of a new flagship in Hong Kong, marked by a major fashion show event.
In its typically understated way, Max Mara has grown to more than 300 stores in China, a country it entered in 1988. This is even more surprising for a women’s wear group in an area where sales were for so long driven by men.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)