By  on May 16, 2017
Max Mara

MILAN — The Max Mara Wool Week starts today in a collaboration between the Italian fashion group and The Woolmark Company to celebrate Australian Merino wool, and the two groups are marking the project with the launch of an exclusive wool denim fabric.

“Max Mara has been employing wool for so many years,” said fashion director Laura Lusuardi, “we felt it was natural for us to communicate the qualities of this natural fiber, which is sustainable and is made up of the most wonderful elements — water, air, grass and the sun.”

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