LONDON — McQ, Alexander McQueen’s younger, more commercial line, is coming of age with plans for a flagship here and a runway show during London Fashion Week.
An announcement is expected today.
McQ, which offers men’s and women’s wear and accessories, will open its first stand-alone store in the spring at 14 Dover Street in London’s Mayfair. The store, in a Georgian town house, will span 2,948 square feet, and has been designed by Pod.
In August, WWD first reported the news that a McQ stand-alone store was set to open in the spring. Alexander McQueen took the McQ line in-house last year, and since then has been building it into a full, stand-alone collection.
For the first time, McQ will present the fall collection with a catwalk show during London Fashion Week in February as a preview to the store opening. The main Alexander McQueen collection will continue to show during Paris Fashion Week in March.
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