By  on March 31, 2011

When it comes to the differences between men and women, the truth might be overrated.

“The question is, ‘Should marketers think of men and women as different?’ ” said Matthew Willcox, executive director of the Draftfcb Institute of Decision Making.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus