By  on February 18, 2014

Four houses on the move.

AU JOUR LE JOUR


After three seasons of presentations, Diego Marquez and Mirko Fontana, the Italian designers behind the Au Jour Le Jour brand, will hold their first runway show at the Armani Theater on Saturday.

“Showing for the first time in such an important location is both a test drive and a launching pad for our brand,” said Marquez, who founded Au Jour Le Jour with Fontana in 2010. “We were on vacation in Mikonos when we realized we wanted to create our own thing.”

Launched under license, in 2012 Marquez and Fontana closed the licensing agreement and established a company that directly manages the label. “We felt that we wanted to be more independent [on the business side and] also on the creative side,” Marquez said.

Positioned in the upper segment of the contemporary market, Au Jour Le Jour (which translates to “From Day to Day”) built a name for itself with cool, fun collections, characterized by bold, cartoonish prints, and is entirely manufactured in Italy.

“Our clothes target independent, ironic and confident women between 25 and 45 with a vast fashion knowledge,” Marquez said.

For fall, the duo cut precious fabrics, including jacquard mohair and furlike silk, in clean, sharp silhouettes, “between the Sixties and the Seventies,” as Marquez said. Rich embroideries, cross-stitched puppies and eye-catching prints, such as the label’s signature lip motif, decorate many of the pieces. Jersey sweatshirts retail between 200 euros and 400 euros, or $270 and $540 at current exchange, while knitwear prices range from 270 euros to 400 euros, or $365 to $540. Dresses are 350 euros to 750 euros, or $473 to $1,013, while outerwear is between 700 euros and 1,000 euros, or $946 and $1,351.

Au Jour Le Jour also features a men’s wear line, launched in 2013. It is currently sold in about 100 points of sale around the world, especially across Asia, Russia and Italy, and via its own online store.


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