After three seasons of presentations, Diego Marquez and Mirko Fontana, the Italian designers behind the Au Jour Le Jour brand, will hold their first runway show at the Armani Theater on Saturday.
“Showing for the first time in such an important location is both a test drive and a launching pad for our brand,” said Marquez, who founded Au Jour Le Jour with Fontana in 2010. “We were on vacation in Mikonos when we realized we wanted to create our own thing.”
Launched under license, in 2012 Marquez and Fontana closed the licensing agreement and established a company that directly manages the label. “We felt that we wanted to be more independent [on the business side and] also on the creative side,” Marquez said.
Positioned in the upper segment of the contemporary market, Au Jour Le Jour (which translates to “From Day to Day”) built a name for itself with cool, fun collections, characterized by bold, cartoonish prints, and is entirely manufactured in Italy.
“Our clothes target independent, ironic and confident women between 25 and 45 with a vast fashion knowledge,” Marquez said.
For fall, the duo cut precious fabrics, including jacquard mohair and furlike silk, in clean, sharp silhouettes, “between the Sixties and the Seventies,” as Marquez said. Rich embroideries, cross-stitched puppies and eye-catching prints, such as the label’s signature lip motif, decorate many of the pieces. Jersey sweatshirts retail between 200 euros and 400 euros, or $270 and $540 at current exchange, while knitwear prices range from 270 euros to 400 euros, or $365 to $540. Dresses are 350 euros to 750 euros, or $473 to $1,013, while outerwear is between 700 euros and 1,000 euros, or $946 and $1,351.
Au Jour Le Jour also features a men’s wear line, launched in 2013. It is currently sold in about 100 points of sale around the world, especially across Asia, Russia and Italy, and via its own online store.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)