By  on May 13, 2011

NEW YORK — Milly’s first store, an 1,800-square-foot flagship at 900 Madison Avenue and the corner of 73rd Street here, is an exercise in branding.

“We want to present some of the iconic images associated with the brand,” said designer Michelle Smith, citing the oversize brass Milly logo M door handles, Milly’s ladylike script logo woven into rugs and “Milly pink” painted hangers.

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