NEW YORK — When Misha Nonoo tied the knot in a lavish Venice affair last May, the designer of the contemporary Nonoo label didn’t just make her own wedding gown — a Chantilly and guipure lace design with long sleeves and a flowing train — but she also created all the dresses for her bridesmaids and a few friends.
“After my wedding, I had lots of inquiries and calls about doing custom evening,” the New York-based English designer recalled. “Not only was the customer calling about it, but also the retailers. They were starting to say that there was a gap in the market at this more approachable price point and level of aesthetic.”
So, Nonoo was encouraged to branch out with cocktail dresses, evening separates and gowns. Using her full name for the new label, the Misha Nonoo collection reflects the same approach she takes in her contemporary apparel, which has been spotted on the likes of Pippa Middleton, Sarah Jessica Parker and Gwyneth Paltrow. “In essence, the collection is an extension of the values of my current collection, but in the realms of true evening and gowns, with luxurious fabrics, trims, laces, feathers and construction from boning to corsetry,” she said.
Like her contemporary label, which she launched in 2010, the eveningwear is made in New York. It includes a silk organza strapless gown featuring a smoky digital floral print and a godet skirt, a blue double georgette and French lace open-back gown and a silk and ostrich feather number with a shirred skirt detail. The feel is elegant, but, at the same time, offers a younger spin on eveningwear, which is just how Nonoo intended it. “You’re refined, polished and sophisticated, but you don’t look old,” she said. “You’re not wearing your mother’s old gown.”
The collection is priced at suggested retail from $895 to $2,200, and Nonoo projects around $3 million in first year wholesale sales.
“It will open up a whole different market that I haven’t been exposed to,” said the designer, whose contemporary line sells at such stores as Bergdorf Goodman, Neiman Marcus and Harvey Nichols, and online at Shopbop.com.
Soon, there could be more for special occasions. “I’d love to do bridal at some point,” Nonoo said. “It would be a natural progression, but it has to be at the right time. I think people are looking at other options for bridal.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion