Misha Nonoo, a young advanced contemporary women's wear designer, is shifting her business to a consumer calendar. The designer, who skipped a fashion show last season in favor of an “Insta-show” where she posted her collection on Instagram and had influencers such as Lena Dunham and Olivia Palermo post pictures on their accounts, is again foregoing a fashion show in February.That’s because she’s gearing up for September, when she’ll stage a fall show for consumers, Nonoo told WWD.“You have to give it a minute to catch up in a way,” she said, explaining there’s no point in showing the same collection twice on the runway. She'll show her fall line to the industry in her showroom in February.Nonoo said she decided to forego a February show (she wasn't on the fashion calendar this season) and go directly to consumers based on the success of its Insta-show, plus the fact that the industry is changing dramatically, and that e-commerce over the last 12 months has become 20 percent of her business, without any marketing dollars behind it. “We’ve seen such a dramatic shift in the way technology and the Internet have sped things up in the industry and also the way people consume. You have to take a proactive approach in how you look at sharing your collections with the customer now. It’s almost unfair to show them things these days that they have to wait six months to get.”“We’ll be able to show the new collection to the customer and they’ll be able to shop right away,” she added. “Ultimately, all I want is to service the customer better. I want to give her what she wants when she wants it,” said Nonoo, who produces in New York.Nonoo said she plans to build a consumer audience in September through social media. Her “Insta-show” reached more than 15.1 million followers on Instagram, and during September 2015, the month of the Insta-show, the brand received an 80 percent increase in new visitors to the site, said a Nonoo spokeswoman.The Bahrain-born, London-bred designer launched her namesake label in fall 2011. She was a finalist for the CFDA Vogue/Fashion Fund and International Woolmark Prize and is a participant in the CFDA’s “Incubator” program. She has also been awarded the Fashion Group International’s Rising Star award for women’s ready-to-wear.She said she plans an event with RewardStyle during New York Fashion Week to promote the spring collection.As reported, the Council of Fashion Designers of America has hired the Boston Consulting Group to conduct a study to define the future of fashion shows. The study is expected to take about seven weeks. BCG is surveying industry experts to explore a possible shift to shows that are more closely aligned with retail deliveries. Rebecca Minkoff, for one, isn't waiting for the study's completion and will be having a consumer-facing show in February.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion