Misha Nonoo, a young advanced contemporary women's wear designer, is shifting her business to a consumer calendar. The designer, who skipped a fashion show last season in favor of an “Insta-show” where she posted her collection on Instagram and had influencers such as Lena Dunham and Olivia Palermo post pictures on their accounts, is again foregoing a fashion show in February.That’s because she’s gearing up for September, when she’ll stage a fall show for consumers, Nonoo told WWD.“You have to give it a minute to catch up in a way,” she said, explaining there’s no point in showing the same collection twice on the runway. She'll show her fall line to the industry in her showroom in February.Nonoo said she decided to forego a February show (she wasn't on the fashion calendar this season) and go directly to consumers based on the success of its Insta-show, plus the fact that the industry is changing dramatically, and that e-commerce over the last 12 months has become 20 percent of her business, without any marketing dollars behind it. “We’ve seen such a dramatic shift in the way technology and the Internet have sped things up in the industry and also the way people consume. You have to take a proactive approach in how you look at sharing your collections with the customer now. It’s almost unfair to show them things these days that they have to wait six months to get.”“We’ll be able to show the new collection to the customer and they’ll be able to shop right away,” she added. “Ultimately, all I want is to service the customer better. I want to give her what she wants when she wants it,” said Nonoo, who produces in New York.Nonoo said she plans to build a consumer audience in September through social media. Her “Insta-show” reached more than 15.1 million followers on Instagram, and during September 2015, the month of the Insta-show, the brand received an 80 percent increase in new visitors to the site, said a Nonoo spokeswoman.The Bahrain-born, London-bred designer launched her namesake label in fall 2011. She was a finalist for the CFDA Vogue/Fashion Fund and International Woolmark Prize and is a participant in the CFDA’s “Incubator” program. She has also been awarded the Fashion Group International’s Rising Star award for women’s ready-to-wear.She said she plans an event with RewardStyle during New York Fashion Week to promote the spring collection.As reported, the Council of Fashion Designers of America has hired the Boston Consulting Group to conduct a study to define the future of fashion shows. The study is expected to take about seven weeks. BCG is surveying industry experts to explore a possible shift to shows that are more closely aligned with retail deliveries. Rebecca Minkoff, for one, isn't waiting for the study's completion and will be having a consumer-facing show in February.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.