LONDON — Missoni is continuing its retail push, opening its first stand-alone store here as well as a unit in Casablanca, Morocco.
The three-story London unit on Sloane Street carries the brand’s main collections, including home.
“It only took 56 years for us to do it,” creative director Angela Missoni said with a laugh of opening the London store. “We’d been postponing it for years. I wanted to open here 15 years ago because England has always been a very good market for us. But we were small and doing everything ourselves. Now that we’ve started to put an organizational structure in place, we can focus on these projects.”
The 3,500-square-foot store is housed in the former Nicole Farhi space, and the neutral interiors are fashioned from stone, glass and steel in the style of the Milan and Madrid new-generation flagships. Missoni declined to give projections for the first year, although she said sales have been healthy at the store since its soft opening in December. Bestsellers include an asymmetrical dress and a sequined tunic, both priced at 2,070 pounds, or $3,063 at current exchange.
And while the London opening may be a milestone for the Missonis, there are more ahead. The unit in Casablanca opened last week and marks the company’s first store in Africa. Covering 1,566 square feet over two floors, the store carries Missoni’s women’s apparel and accessories collections and the home line. A gold-fringed lamp from the home collection stands out in the entrance, and a staircase with crystal rails and iridescent natural vinyl steps leads to the second floor, which is dedicated to home.
In early July, the brand’s largest-ever store will open in Los Angeles, on the corner of North Rodeo Drive and Santa Monica Boulevard. That store will span 6,900 square feet.
A 1,300-square-foot unit carrying swimwear and beach-oriented accessories will open simultaneously in Malibu. A 3,300-square-foot unit in Beirut, Lebanon, will open later this year.
The stores are a mix of wholly owned units and franchises. London is a franchise and Los Angeles is a company-owned store, Missoni said.
The brand’s overall sales have been holding up, Missoni said, considering the worldwide crisis. Sales of the fall pre-collection were down 7 percent year-on-year. The fall main collection market has not closed yet, but Missoni said she expects sales to be down “around 11 percent.” Italy, she said, was particularly robust, with sales having increased slightly this year.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty