MILAN — As Prada Group’s chief executive officer Patrizio Bertelli predicted earlier this year, the company is forging ahead with its expansion strategy for Miu Miu, which has opened its first boutique in Brazil, at the JK Iguatemi mall in São Paulo.
The group, which controls the Miu Miu brand, is aiming at further developing the label with more directly owned stores. The Italian fashion group plans to increase Miu Miu’s presence “in markets with high potential for the luxury goods industry, and in more mature markets that are still not entirely covered by [the company’s] retail network,” according to a spokesman. RELATED STORY: Miu Miu RTW Fall 2012 >>
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