MILAN — Miu Miu has opened its first boutiques in China and Turkey as parent company Prada SpA looks to increase directly operated store revenues.

The Miu Miu store in China is a 3,500-square-foot single level unit at The MIXC Mall in Shenzhen, Guangdong province, and the boutique in Turkey is a 3,100-square-foot two-level store at the Istinye Park shopping mall in Istanbul. Both sell women’s ready-to-wear and accessories and were designed by Italian architect Roberto Baciocchi.

Prada SpA, which also operates the Prada, Church’s and Car Shoe labels, aims to generate more than 70 percent of consolidated turnover from directly operated stores by 2011, from around 53 percent currently, a company spokesman said. At the close of 2008, Prada’s directly operated store network totaled 238 boutiques worldwide.

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