MILAN — Miu Miu plans to strengthen its structure in Paris by transferring “a number of its departments” in the French capital, said the Italian brand on Tuesday. Miu Miu’s industrial and commercial divisions will remain in Italy.
The goal is to expand its marketing personnel within its French subsidiary and thus consolidate Miu Miu’s ties with Paris, where the brand has shown since 2006. The agreement with the Conseil Économique, Social et Environnemental, whose headquarters, the Palais d’Iéna, has hosted Miu Miu’s runway shows since 2011, has the same purpose, said the company.
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