NEW YORK — Isaac Mizrahi feels at home in front of the cameras — so much so that he will now be using television to sell merch.
Mizrahi is partnering with QVC, and creating a special lifestyle collection called “Isaac Mizrahi Live” for the network. The collection will bring Mizrahi’s touch to all QVC categories, from apparel to handbags, shoes, jewelry and home decor and kitchen accessories.
The designer and the network have reached a long-term deal, which will kick off with a show featuring the designer in December, though a specific date is not confirmed.
Reached on Friday, Marisa Gardini, president and chief executive officer of Isaac Mizrahi, said the collection will be “very signature Isaac.”
“It will encapsulate Isaac’s design aesthetic, and it’s not going to be too far from what he loves, what he has done in the past and what he intends to do,” Gardini said.
For Mizrahi, the deal with QVC adds another dimension to his multifaceted career that has ranged from Target at the low end, where he designed a collection for five years, to Bergdorf Goodman at the top. Over the years, he has also become a popular television personality, and he once even had his own talk show.
In addition to his own namesake line, Isaac Mizrahi New York, he is now creative director of the better-priced Liz Claiborne New York label, and co-host of a cable TV show. The final episode of the launch season of “The Fashion Show,” which he hosted alongside Kelly Rowland, just aired on the Bravo network.
“I think it’s another extension of the Isaac Mizrahi brand,” Gardini said of the QVC deal. “It exposes Isaac to a bigger audience, and it showcases his personality. It’s almost like having a trunk show every time he sells something, because he can describe the product, reach out to his consumer and audience and speak to them directly.”
Further details of the collection were not available, and price points are still being finalized, but the line will be positioned at QVC’s top designer level.
For QVC, bringing in a high-profile designer like Mizrahi underscores how the network continues to cultivate a more sophisticated fashion following.
Last February, QVC aired a special from the Bryant Park tents, introducing apparel from Lori Goldstein; A List by Alvin Valley; Elisabeth Hasselbeck for Dialogue, and a handbag line by “Desperate Housewives” stylist Cate Adair. It also sells collections by such designers and brands as Bradley Bayou, Bob Mackie, Dennis Basso, Stan Herman, Pamela Dennis, AK Anne Klein, Etienne Aigner, M by Marc Bouwer, B. Makowsky and Simply.Chloe Dao.
As for Mizrahi, he is having a busy summer. In addition to QVC and “The Fashion Show,” he plans to open a 1,500-square-foot store for his own brand on East 67th Street between Madison and Fifth Avenues in late August, offering his sportswear and accessories.
QVC, Gardini noted, was a natural progression for the designer. “His whole entire life, Isaac’s mantra has been the marrying of fashion with entertainment,” she said. “Well, here we are.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews