By  on July 2, 2013

MILAN — Taking aim at a younger customer base, Moschino and Euroitalia are introducing a new men’s scent, Forever Sailing, which hit the first shelves in Italy at the end of June and is set to roll out internationally.

“Compared to other Moschino fragrances, Forever Sailing appeals to a younger, more athletic consumer, one who loves the sea,” noted Euroitalia president Giovanni Sgariboldi. The new eau de toilette is the fashion brand’s fourth men’s fragrance; the others are Moschino Forever (2011), Moschino Friends (2005) and Moschino Uomo (1997).

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