MILAN — Moncler may be riding high with a 50 percent increase in sales last year despite the tough economy; an 85 percent sell-through of its fall collections, and an initial public offering in the works. But that doesn’t mean the brand is about to abandon its strategy of controlled growth.
“Our strategy is to expand the Moncler brand in the most concentrated manner possible, with the highest image and with a healthy growth,” said president and creative director Remo Ruffini, who acquired the brand in 2003. Moncler last year had sales of 220 million euros, or $300 million.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"